Katrina Wiggins's profile

Visitor Engagement Promotional Designs

Visitor Experience/Engagement Promotional Design
Pacific Church Vancouver
Coordinated visitor engagement materials for Pacific Church Vancouver; this involved graphic design for a three-poster series based on new branding campaign: "Transformed by the Gospel: Life, City, World", where each card highlights the way Pacific interacts with one of the three circles for visitors. The background image, a photograph that spans behind all three posters, is of the community park and neighbourhood directly beside the church meeting location. The matching band on the right of each poster demonstrates the interrelatedness of the three circles, cycling the three words in an overlapping graphic. Coordinated web campaign coming soon.

Posters are placed on a visitor information table (Intersection Table) staffed by the 'Welcome Team', and support Pacific's branding and identity while providing an identified location for seeking connection and detailed information. The printed material is kept to a minimum in order to be environmentally friendly, with increased detail available through the Welcome Team visitor information specialists and on the Pacific Church Vancouver website.

Additional design (not shown) includes matching directional signage for the building, visitor interaction cards, and simple descriptive posters for charitable donations and communion.

This project involved consulting around goals, audience, and branding, copywriting, copyediting, graphic design, print production.
Visitor Engagement Promotional Designs
Published:

Visitor Engagement Promotional Designs

Visitor Information Services graphic design; identity and branding.

Published: